Tissot x Pinarello

Swiss watchmaking meets Italian cycling heritage.

For their first-ever collaboration, Tissot and Pinarello set out to unite two worlds: Swiss watchmaking and Italian cycling heritage. The brief was to launch the Tissot Pinarello Special Edition with imagery that speaks both languages at once, the precision of a COSC-certified movement and the raw performance of a racing bike.

I handled every stage of the CG pipeline with the team at FRAME, from animation and cameras to lookdev, lighting and final rendering.

Cameras and animation borrow their rhythm from cycling: fast, low tracking moves, and sweeping arcs that follow the case like a rider through a corner. The light stays controlled and technical, letting the 43 mm case, the carbon and the finishing details carry the story.