HAY - 3daysofdesign 2026

Eight HAY chairs, animated like real objects with real weight.

For its exhibition at 3daysofdesign 2026 in Copenhagen, HAY asked FRAME for a film showcasing eight of its chairs, made to be seen on a 4x2 meter screen.

My work was focused mainly on the Palissade chair, from animation and cameras to lookdev, lighting and final rendering.

The look takes its cue from silent film and stop motion. The hardest part was resisting the effortless smoothness CG tends towards: every chair had to feel like it occupied real space, moving with weight and resistance. Many shots are held still, letting a chair simply exist before the cut, and the rhythm comes from the edit rather than from elaborate camera moves.